Brian Houchins

Brian Houchins is a seasoned enterprise marketing leader with a sharp instinct for building and scaling go-to-market systems in fast-moving early-stage environments. With over a decade of experience driving pipeline for AI-first and developer-centric B2B SaaS companies, Brian blends strategic vision with roll-up-your-sleeves execution. He specializes in messaging for highly technical audiences including platform engineers, SREs, VPs of Engineering, and CTOs. From paid media and content to ABM and events, Brian creates repeatable growth motions rooted in clarity, creativity, and speed. A builder at heart, he thrives where experimentation, storytelling, and systems design meet.

Over 10 years in B2B SaaS marketing with deep experience in developer tools, infrastructure software, and AI-first startups Proven track record of launching GTM strategies and demand programs that resonate with technical decision-makers Led paid media across LinkedIn, Google, Reddit, and X with strong ROI Built account-based marketing, outbound sequences, and lifecycle programs aligned to enterprise sales motion Developed messaging frameworks that land with platform teams, SREs, engineering leaders, and CTOs Owned digital presence including website UX, conversion optimization, and analytics Drove technical ecosystem engagement through webinars, podcasts, partnerships, and developer communities Built marketing infrastructure from scratch including campaign systems, analytics, and reporting Hired and managed agencies, contractors, and internal team members to accelerate execution Collaborated closely with product, sales, and leadership to align efforts to growth Entrepreneurial and execution-driven with deep curiosity and a love for solving real business problems