Brian Houchins

I Build and Scale High-Performance Marketing Engines That Drive Revenue Growth. I am a results-driven marketing leader with an MBA from Cornell University and over a decade of experience scaling startups and leading marketing at large, global publicly traded companies. I specialize in building and optimizing marketing and sales teams from the ground up, elevating brands, implementing marketing automation and CRM systems, and executing high-impact demand generation strategies that deliver measurable revenue impact. Having worked at high-growth startups as well as global enterprises like JLL, Comcast, and publicly traded firms in SaaS, real estate, and finance, I bring a unique blend of agility and structured execution. I know how to scale scrappy startups into market leaders and optimize large organizations for efficiency and innovation. As a player-coach, I roll up my sleeves to execute while also mentoring teams and optimizing organizations to scale efficiently. I have a track record of taking companies from early-stage chaos to structured, high-performing marketing engines, aligning marketing, sales, and revenue teams to hit aggressive growth targets. 💡 Key Wins & Performance Metrics: 🚀 Scaled a B2B SaaS startup from $2M to $50M ARR by implementing ABM, paid media, and a full-funnel demand gen strategy 📈 Reduced CAC by 40% through marketing automation (Marketo, HubSpot, Salesforce) and optimized conversion funnels 📊 Tripled inbound pipeline in 18 months, driving $100M+ in influenced revenue via SEO, content marketing, and paid media 🏆 Built and led marketing & sales teams from scratch, recruiting, training, and scaling high-performance growth teams of 10-50+ people 🌍 Drove multi-million dollar marketing campaigns across North America, EMEA, and APAC, tailoring strategies for global audience engagement and lead generation Whether it’s refining a GTM strategy, launching a new product, or optimizing a demand generation engine, I help businesses go from where they are to where they want to be—fast. 📧 Connect with me: [email protected] 🔹 Core Competencies: ✅ Brand Builder & Growth Marketer | Demand Generation & Customer Acquisition ✅ Digital Marketing & Content Strategy | Player-Coach Leadership | Revenue Growth ✅ Marketing Automation & CRM (Salesforce, HubSpot, Marketo, Pardot) ✅ MarTech Stack Optimization | ABM | SEO | Paid Media | Performance Marketing ✅ Global Marketing Campaigns | GTM Strategy | International Expansion

Brian Houchins is a NYC-based Marketing Executive blending strategy, storytelling, and smart tech to build brands that actually do something—like drive growth, spark loyalty, and get people talking. A Cornell alum and seasoned team leader, I’ve led marketing efforts across industries, from scrappy startups to global players, always with a focus on measurable impact and fresh thinking. I’m especially curious about how emerging tech and shifting consumer habits shape the way we connect—and I love turning those insights into action. When I’m not in marketing mode, you’ll probably find me strolling through an art museum, geeking out over city architecture, or swinging in a hammock on Governors Island wondering if it’s too early for ice cream (it’s not).